Optimized training app for scoliosis patients through gamification
A research-led redesign that uses gamification to keep scoliosis patients engaged in their therapy.
View case study →
UX Designer & Researcher · AI-Native
Turning complex enterprise products into tools people actually want to use.
Most enterprise tools are powerful and painful at once. I keep the power and remove the pain, owning the work from the first user interview to the final screen.
Satisfied clients
Selected Work
My case studies
-
-
Improving private banking by reducing noise to build trust
A research-led portal concept that used Jobs to be Done to simplify wealth management for private banking clients who find modern platforms overwhelming.
View case study → -
Improved development efficiency through a scalable design system
A component-based design system built from scratch that gave Cobothub a single source of truth and made the design process significantly faster.
View case study →
Where I'm strongest
My expertise
Variety and fast-paced challenges are where I do my best work, so I take on the full journey, from first research to final interface.
-
01
From Research to UI
I handle the whole process myself, from early research to the final design.
-
02
Business Meets User
I find the sweet spot between business goals and user needs, and bring both together in my work.
-
03
AI-Assisted Workflows
I use AI to research, prototype, and explore quicker, while I stay in charge of the decisions.
-
04
Consistent & Scalable
I build design systems and processes that scale, so teams ship great work, consistent and fast.
Skills & Tools
Research
- User Interviews
- Usability Testing
- A/B Testing
- Workshop Facilitation
- Research Repository
- Hotjar & GA4
- Screener & Surveys
- Card Sorting
- Personas
UX Design
- Design Thinking
- UX Strategy
- Storytelling
- Jobs-to-be-Done
- User Flows & Journeys
- Miro
- Information Architecture
- AI Tools
UI Design
- Atomic Design Systems
- Design Tokens
- Component Libraries
- Prototyping
- Micro Interactions
- Typography
- Responsive Design
- Figma
- Accessibility (WCAG)
How I work
My approach to design
My process is research-driven and iterative, combining deep user understanding with AI-powered insight to deliver design that actually works.
I start by analyzing where people want to go.
Every product is a destination someone is trying to reach, so I begin not with screens but with people: what they want, what's slowing them down, and where their confidence quietly slips. Get the goal right through research and the design almost briefs itself. Get it wrong and even the prettiest interface points in the wrong direction.
I use AI to map the road behind and ahead.
This is where research does the heavy lifting. I use AI to work through interviews, feedback, and behavioral data at a scale no person could manage alone, pulling signal from the noise and patterns from the pile. It shows me the road people have already travelled and hints at the one still ahead. AI widens the lens and allows me to gather insights faster.
I design to support and lend a hand along the way.
Now I build the path. I turn what the research uncovered into concepts, flows, and interfaces that meet people exactly where they are and guide them toward where they're headed. The best support is the kind you barely notice, like a railing you only feel when you reach for it. The aim isn't to impress people, it's to move them forward.
I validate the concept against reality.
A concept is only a hypothesis until people prove it. So I put the design in front of real users, watch where it works and where it trips them up, and let their behavior, not my assumptions, have the final word. Then I refine, because an idea that survives contact with real users is the only kind worth shipping.
Are you interested in collaborating?
Let's connect and explore how great design can make your product more engaging.